<p>Cool Investments is a fashion group owning three brands: CoolCat, America Today and MS Mode, each with a distinct target audience and visual identity. Their webshops were built and maintained separately, creating a significant maintenance burden for the development team. Buzzworks conducted an extensive UX audit across all three webshops, identifying quick wins and pages requiring full redesigns. We then created a cross-brand design system with shared components, typography, colour tokens and icons that preserves each brand's unique look and feel while enabling a white-label, single-codebase approach. Key e-commerce pages including product lister and product detail pages were redesigned. The result is a scalable, brand-flexible design foundation that reduces development effort, speeds up iterations and ensures visual consistency across all three fashion webshops. Services provided: UX/UI design, UX audit, design systems, white-label design, e-commerce design. Industry: fashion retail. Technologies and methods: design systems, component libraries, cross-brand design tokens, UX auditing.</p>