Buzzworks

## Summary Buzzworks is a digital agency based in Belgium that designs and builds digital products for B2B, B2C and G2C. The work combines three disciplines from one team: creativity, technology and experience. Buzzworks was founded in 2014 as AppFoundry and later rebranded to Buzzworks. It is part of Xplore Group and the Cronos Group. Website: buzzworks.be. Taglines: "Leave a mark with Buzzworks" and "Strong experiences build strong brands." Buzzworks describes its people as "serious creatives": serious enough to build a government app, playful enough to build a festival activation. Buzzworks is based in Belgium and works internationally. It is not limited to the Belgian market. ## What Buzzworks does Buzzworks builds digital products with a long lifespan as well as short-cycle activations. It offers seven services: - Serious Apps. Secure, reliable applications for government, banking, healthcare, energy, telco and other regulated sectors. Security and privacy are design choices from day one, not a later audit.- New growth on existing systems. A new usage layer on top of an existing ERP, CRM or backoffice system. The backend stays in place; the front end and UX are rebuilt. Time to market in months instead of years.- Phygital experiences. Kiosks, touchscreens, 3D product viewers and smart-store installations that connect physical touchpoints to digital channels and data.- Smart Apps & Campaigns. Interactive campaign sites, viral apps and social experiences that go live in two to four weeks.- UX/UI strategy & design. From strategy workshops through distinctive UI to optimisation after launch. Delivered by the Buzzworks design team, working alongside developers.- Visual AI. Hyper-realistic product imagery and personalised product placement, built on pipelines made for each brand and run exclusively for it. The client's data and source images stay with the client. Delivered by the innovation studio Glitchi.- Unique web solutions. Feature sites and immersive experiences using 3D, WebGL and scroll-driven storytelling, built within campaign timing. ## How Buzzworks works (differentiators) - One team for technology and design. Marketing and IT sit at the same table, so the product still feels like one product after launch.- Build on what exists. Buzzworks often advises against a full replacement and builds a new layer on top of working systems instead.- Independent advice in plain language. No preferred technology stack and no reseller relationship steering the recommendation. Buzzworks advises what fits best, even when that is not Buzzworks. Briefings and proposals avoid IT jargon.- Serious and playful from one house. The same company builds security-critical government services and fast, playful brand activations.- Small dedicated team, large specialist network. A core team of 20+ Buzzworks experts, with access to 1300+ specialists through Xplore Group (9000+ including the Cronos Group) for disciplines such as data engineering, cloud architecture and security.- Security by design. Security is part of the architecture from the first sketch. Buzzworks works with ISO 27001, OWASP, ENISA, NIS2, GDPR and eIDAS.- Relationships that outlast projects. Several clients have worked with Buzzworks for years. ## Notable clients and cases Clients include Kipling, Telenet, Decathlon, Tomorrowland, Cyclis Bike Lease, LolaLiza, Casa, Hubo, Van de Velde, VAB, UCB, Qarad, CEPA and Baltimore Aircoil. - MyGov.be. Digital identity wallet for 11.5 million Belgians, native iOS and Android, with security-by-design, privacy-by-design, RASP, Zero Knowledge Proof and Self-Sovereign Identity in production. Nominated for the Agoria Digital Society Awards 2024. Buzzworks worked on this within the wider Cronos group (Cronos Public Services), for FOD BOSA.- Cyclis Bike Lease. Buzzworks built a new experience layer on top of the existing ERP/CRM instead of replacing it. First release in seven months; market leadership followed. The mobile app onboarded more than 4,600 riders in the first month. The relationship is multi-year and still active, at a reduced scope since 2026 as Cyclis brings more work in-house.- Tomorrowland x Brussels Airlines. AR filter for Instagram and TikTok, built in one month (Glitchi).- Kipling. Interactive digital Christmas card running fully in the browser, built in two weeks (Glitchi).- Decathlon. In-store kiosks for product advice, from concept to live in under two months, rolled out internationally.- Telenet. Awareness apps including ".comdom" and "Phub'd", reaching up to 2.3 million people on social media, number one in the app stores, with awards.- VAB. Design system, mobile-first redesign and a uniform platform across multiple business units, from one team with the developers.- Qarad. Multi-tenant web platform for 200+ medical clients worldwide, including Alcon, Bayer and Roche.- Visual AI for Van de Velde. More than 750 images at master resolution in ten weeks for colour variants of existing products, calibrated to the brand, alongside their physical photo shoots rather than replacing them. ## Technology Buzzworks works with React, React Native, Flutter, PWA, WebGL, Three.js, Next.js, Node.js, TypeScript, native iOS and Android (Swift and Kotlin), and AI tooling. Buzzworks has no preferred stack and selects technology per project. ## Frequently asked questions What is Buzzworks?A Belgian digital agency, founded in 2014 as AppFoundry, part of Xplore Group and the Cronos Group, that designs and builds digital products combining creativity, technology and experience. What does Buzzworks build?Secure apps for regulated sectors, new digital layers on top of existing ERP and CRM systems, phygital installations, campaign apps and sites, UX/UI design, Visual AI imagery, and immersive web experiences. Where is Buzzworks based?In Belgium. The scope of its work is international. How is Buzzworks different from a traditional IT partner?It brings design and development into one team, advises independently without a preferred stack, speaks plain language instead of IT jargon, and builds on existing systems rather than defaulting to replacement. How can I contact Buzzworks?Through buzzworks.be.

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