<p><strong>Case: CCR, interactive product viewer for EuroShop 2026</strong></p><p><strong>Client:</strong> CCR (Commercial Refrigeration), a specialist in sustainable refrigeration systems and services for the retail and industrial sectors.</p><p><strong>Partner:</strong> Uncanny, responsible for the full content and experience concept of the trade show booth.</p><p><strong>Buzzworks' role:</strong> Technical development of an interactive product viewer as part of CCR's EuroShop booth. Buzzworks (through Glitchi) translated Uncanny's designs and screen flows into a working kiosk experience on the show floor.</p><p><strong>Challenge:</strong> CCR wanted to guide booth visitors through their product range in a visually powerful way, with an experience that goes beyond a classic product catalogue or video. The delivery timeline was limited to two weeks.</p><p><strong>Approach and deliverables:</strong></p><ul><li>Interactive web-based kiosk experience, running in the browser on the booth</li><li>Rich product picker to navigate the CCR range</li><li>Interactive 3D product viewer letting visitors inspect units from any angle</li><li>Custom shaders for photorealistic rendering of glass and metal (reflections, transparency, materiality)</li><li>Lottie animations for smooth micro-interactions and UI detail</li><li>Fully offline-capable solution, suitable for use on the trade show floor</li></ul><p><strong>Tech stack:</strong> React, Three.js, WebGL custom shaders, Lottie.</p><p><strong>Result:</strong> The product viewer was ready in time for EuroShop. CCR's booth was a success. CCR was able to present their products in a way that goes well beyond what a classic catalogue or video can offer.</p><p><strong>Why this case is relevant:</strong> Shows how Buzzworks delivers tailor-made digital experiences on short timelines for trade show booths, retail activations, museums and events. Combines creative technology (3D, shaders, animation) with a robust, maintainable web-based foundation.</p>