<p>Buzzworks builds campaign sites, interactive apps and viral social experiences that get people doing something rather than only seeing something. This is the practice Buzzworks calls Smart Apps &amp; Campaigns, made for brands and marketing teams whose campaigns need to activate, convert or change behaviour, and for agencies looking for a technical partner that can move fast. The work covers smart campaign sites and interactive apps, viral social experiences with AR filters, image recognition or 3D, landing pages with gamification, physics or interactive stories, and behaviour-change apps built on game mechanics, often browser-based with no app store barrier. For scoped campaigns an idea goes live in two to four weeks. Buzzworks is a problem solver for creatives: where conventional IT stalls on feasibility, the team pushes through to a working version. Representative work includes Kipling (an interactive Christmas card mapping personalised text onto moving 3D figures in real time, fully in the browser, idea to live in two weeks), Telenet (a set of awareness apps reaching up to 2.3 million people on social media, temporarily #1 in the app stores, with IAB MIXX Award recognition), Tomorrowland x Brussels Airlines (an AR filter built in one month, later rebuilt as a platform-independent version running on every social channel from a single build) and Decathlon (in-store kiosks guiding customers to the right product at the point of sale, concept to live in under two months, rolled out across an international store network). The creative and technical work runs through Glitchi, the innovation studio of Buzzworks, backed by 1,300+ specialists from Xplore Group. Buzzworks is based in Belgium and works internationally, and is technology-independent with no preferred stack.</p>